"And what are 'copywriting best practices'? Something tells me Neville is a factitious fall guy."
They laughed when Neville sat down at the keyboard, but when he started to write...
In all seriousness though, read On The Art of Writing Copy by Herschell Gordon Lewis, and also Tested Advertising Methods by John Caples. By reputation they are the two best books on copy writing and advertising ever written.
Best practices these days tend to involve putting things in CAPITAL LETTERS, and occasionally bold or italic, and BEING A COOL DUDE, and getting real, and adding ten foot high 'Click Here To Purchase' links.
I'll check those books out to see what advice they give, though; personally, I learnt copywriting by.. well, writing copy.
They laughed when Neville sat down at the keyboard, but when he started to write...
In all seriousness though, read On The Art of Writing Copy by Herschell Gordon Lewis, and also Tested Advertising Methods by John Caples. By reputation they are the two best books on copy writing and advertising ever written.