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> "Since then, over 20,000 businesses have started with Atlas and have generated over $3 billion in revenue"

This is an interesting stat. I realize the math isn't this simple ... but that implies the average revenue one of these businesses generated over the course of the last 5 years is $150,000.



It's fascinating trying to get a good grip on how to capture the health of a portfolio in summary statistics. (I coded the dashboard to do this back in the day.)

Average probably is not it, because of the distribution of startups along the power law and the mix in the Atlas userbase between companies which are aiming for that trajectory and those that are aiming for profits/predictable revenue growth.

Also, FWIW, since half of Atlas companies are post-covid the naive calculation of revenue run rate is a bit understated.

For folks who geek out on this sort of thing, we're hiring and my dashboard could very much use an update, plus there is much more important work to be done as we ship an ambitious roadmap for this coming year and beyond. jweinstein@stripe.com if you'd like to discuss; Jeff runs the group Atlas is in.


Probably one of the businesses generated $500M and the rest is a very long tail, if startup power laws are to be believed.

But still impressive none the less!


I would not be surpised if more than half just flopped and the median is somewhere close to a million dollar over 5 years


We should get one of the stripe guys in this thread to give us some ballparks


We don't have great visibility into businesses becoming non-operational (they can become dormant or close up shop without notifying us). But in our analysis of the revenue from their Stripe accounts ($3B!) and public funding data (both data points, to be honest, are conservative, since we can't totally 1:1 match with duplicate accounts, different names, etc.), we can estimate that the number of Atlas businesses shutting down is small—and even smaller when compared to the overall startup scene.




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