Apple is in several markets in the same time and using its position in one to control the competition in another.
There are limits to what you can do in a vertically integrated business stack, especially when you invite third parties to participate in pieces of that stack.
As a consumer, I can't have a phone for every software vendor I want to purchase from, that's obviously ridiculous. If Apple wants to create a marketplace, it has to allow certain things to happen in that marketplace. If the App Store was an entirely separate business not tied to hardware, the restrictions would be significantly less.
There are limits to what you can do in a vertically integrated business stack, especially when you invite third parties to participate in pieces of that stack.
As a consumer, I can't have a phone for every software vendor I want to purchase from, that's obviously ridiculous. If Apple wants to create a marketplace, it has to allow certain things to happen in that marketplace. If the App Store was an entirely separate business not tied to hardware, the restrictions would be significantly less.