Personally i find this sort of thing the wrong use for Kickstarter. Kickstarter is about letting people who wouldn't otherwise be able to complete project get funded by the community because it cool, quirky or useful. It should be used to circumvent the normal sales cycle for thoes who can afford it. The two gentlemen with almost certainty had $10,00 themselves to launch this product they just needed customers and publicity.

They have succeed but have also taken away the possibility of another entrepreneur getting funded(possible a college kid) who has a great product but most definitely does not have $10,000 to spend for something like this.