In a similar vein, Best of Panama does a coffee auction where the highest rated coffee sold this year for $2000/lb. It's something like this each year, with a huge premium on first place.
Look at Ninety Plus producer, these $2000 /lb looks like a bargain.
More seriously coffee can be as expensive as wine, and frankly speaking, for good reason. The difference between farms, fermentation process, roasting skills for a se varietal /region produces large differences, like for wine.
https://auction.bestofpanama.org/en/lots/auction/auction-202...