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> Come on, there’s no absolute correctness for a result in being in Google’s first versus second answer.

“Absolute correctness” is an irrelevant standard. Order can affect satisfaction without "absolute correctness" being a thing that can even be assessed meaningfully.

> Even Google doesn’t change the order of answers based on the user’s context.

Yes, it does. [0]

> Otherwise it wouldn’t say in Google Web Console “your site appears in nth position”

I think that reflects the experience of a no-context user (e.g., not logged in or otherwise tied to a history to provide context.)

[0] https://en.wikipedia.org/wiki/Contextual_searching#Automatic...



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