> A good analysis of Apple: capture the news cycle with your whiz bang thingie, and then forget about it.

I kind of don't agree there. Apple really only officially announces, demos and talks about products they have to sell you right now.

About the only vaporware I can remember from them in the last decade was that stupid dual charging puck thing they just quietly walked back from.

The only released & quietly abandoned product in recent memory would be the iPod Hi-Fi dock boombox thing.

So when Apple announces something I'm 99% confident it will make it will be released within days/weeks. And when it is released, I'm 95% confident the product line will exist in 5 years.

Google, for me, those numbers are like 70% & 20%. Which is why I rarely waste my time to look at anything new from them. Odds are its either not something I need, or if I need it.. won't be long for this world, so why bother.

I think they clearly feed rumors to journalists about stuff that is further back in the development pipeline, to the point that the conspirational minded might think its to throw off competitor from the right course..