I don't think Apple is comparable to any other corp, they're in a unique position of making the only hardware that officially runs the software they make and they also make industry leading software.
I'm not even an Apple user. I'm just calling it as I see it.
All corporations have things in common, at the very least legally, and more.
Nvidia, for example, meets the requirements too.
Why you would trust a company not to increase prices because they make their own hardware I am not sure.
I remember a bus company undercut by a new train service. The train was very affordable until the private bus service disappeared. Then, the price gouging started.
If we can compare that service with a SaaS I don‘t see why apple would be any different.