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> we occasionally try commercial software. Mostly, we don’t end up buying it

Given that, I'm not sure why I should pay too much attention to the rest of the post. I'd rather take advice from people who successfully sell a lot of software or otherwise have experience in buying it.

> Practically everyone who’s paying for software is doing so through an app store

This is a very myopic view, though unsurprising given the previous disclaimer.

Besides the enterprise "shrink-wrapped" software market (see wheels commment), there's also a huge market for custom software.



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