What makes you think that "all the best and brightest minds" in this world are capable and motivated to work on the most noble tasks? If they had the passion for it they'd be doing it. If they don't have the passion for it, they wouldn't be any good at it.

Frankly, I personally have no interest in learning how to cure cancer. I have no interest for biology or formalized scientific research. I do have a passion for creating technology for people to enjoy. Does that mean my values are wrong? Should all people be pursuing what society deems the "noblest goal"?