Please explain why you think that’s apples new goal? The link doesn’t
There is nothing I am aware of that Apple has done indicating this and plenty to show they are not (e2e cloud backups, on device llm) they continually find ways to provide services without needing access to your data or keeping your data on device
https://www.counterpointresearch.com/insights/services-reven...
And they will need access to all of your data to provide those services.