A lot of my other opinions have already been brought up so I won't restate them, but I further don't understand why you didn't use KickStarter? I dont know enough about your funding system to trust it with my money or info. KS has built a reputation and I trust I won't be charged in case the project goes under (not to mention you miss out on any network effects).
"Projects, projects, projects. As in all categories, Kickstarter is for projects that can be completed, not things that require maintenance to exist. This means no e-commerce sites, web businesses, or social networking sites. (Yes, this means Kickstarter wouldn’t be allowed on Kickstarter. Funny, but true.)"
I suspect this rule is open to interpretation. They've allowed MMORPG projects of various sorts (Your World, Pathfinder Online). Those certainly would/will have ongoing maintenance to continue existing.
It's likely all in how it's framed. There's probably a way to get this on KS if that's what is truly desired.