>>The difference between Geico, Progressive, All State et al is just the ad price and CTR, in sum how much money you make from them. The best site for the user would be a comparison site or maybe a CNN Fortune article that compared them.<<
Absolutely. And it is worth noting that recent Progressive case, where they defended a person who killed a Progressive auto insurance client (to try to skip out on paying the settlement to their customer's family).
Having a diversity of the same types of companies (basically what often amounts to white label brands with the same exact business model) isn't the same thing as offering various entry points into various stages of the funnel & different editorial opinions.
Also the brand bias in the organic results often makes them parallel the ads once more. And that awareness is often driven by advertising. The day after the Progressive fiasco I remember going to YouTube and seeing a huge Progressive ad. ;)
Absolutely. And it is worth noting that recent Progressive case, where they defended a person who killed a Progressive auto insurance client (to try to skip out on paying the settlement to their customer's family).
Having a diversity of the same types of companies (basically what often amounts to white label brands with the same exact business model) isn't the same thing as offering various entry points into various stages of the funnel & different editorial opinions.
Also the brand bias in the organic results often makes them parallel the ads once more. And that awareness is often driven by advertising. The day after the Progressive fiasco I remember going to YouTube and seeing a huge Progressive ad. ;)