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OpenAI "spent" more on sales/marketing and equity compensation than that:

"Other significant costs included $2 billion spent on sales and marketing, nearly doubling what OpenAI spent on sales and marketing in all of 2024. Though not a cash expense, OpenAI also spent nearly $2.5 billion on stock-based equity compensation in the first six months of 2025"

("spent" because the equity is not cash-based)

From https://archive.is/vIrUZ



How the fuck does anyone spend 2 billion dollars on sales and marketing. I’ve seen the odd ad for openai but thag number seems completely bananas.


Astroturfing on social media, most likely. The AI hype almost certainly isn’t entirely organic.


All that free use by millions of users is sales and marketing.




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