A lot of people here are saying this will never replace human creativity. It's difficult to know ahead of time which things AI (or more broadly, technology) will succeed at and which it will (for now) fail at. So it's good that people are trying to apply AI to everything: some things will fail, but some we expect will fail will not, and if we had followed our intuition we wouldn't have tried and never would have succeeded.

Semi-relevant XKCD: https://xkcd.com/1425/