The benefit and promise of social media, at least early on, was that it was supposed to be authentic - that when someone posted, it was really coming from them. Engagement was truly personal, at least for a little while. It still is for most.

In the book-publishing context, ghost writers have to be credited, even if the attribution is in small print.

Are you implying that one should not be offended by that? It's commonly mocked when it becomes apparent.

well it’s widely understood that any large scale social media account is managed by a team and not the individual being represented and we seem broadly ok with that. what those teams produce is often vapid manipulative corporate bs which i don’t find any less offensive for it being typed by humans earning a salary as compared to tensors assembling copy via gpu. the current anti AI sentiment strikes me as a bit of a high-minded pose when the actual underlying behaviors have been in place for a while.