The integrator market is insanely large. There are very big name players that are effectively system integrators and charge huge sums of money to get different systems to talk to each other.
Once they have the platform fully ironed out, the level of application for Enterprise clients is virtually limitless.
For example, imagine if you could build a workflow by dragging and dropping to connect your Salesforce.com implementation with your back-office provisioning applications, based on a conditional logic and then send out SMS confirmation to the client, make a SFDC case note and update a bunch of statuses... all without writing a single line of code.
Enterprises already pay for this through the nose. They will keep paying, because it's worth it.
Enterprise customers also LOVE control. If they can have a business analyst do the work, instead of hiring an army of 3rd party integrators, they will over pay for it. If they can keep everything in-house at a reasonable cost, they will.
Enterprise usually means proprietary data structures. If IFTTT could go from SAP to ADP that would be worth a lot of money.
Don't get me wrong, IFTTT can do a lot of cool stuff, but Enterprise is inherently difficult because of proprietary everything. Implementing a layer of abstraction means abstracting away this complexity through code to create a simple interface. IFTTT has a simple interface, but expanding into systems in the Enterprise won't be easy.
"For example, imagine if you could build a workflow by dragging and dropping to connect your Salesforce.com implementation with your back-office provisioning applications, based on a conditional logic and then send out SMS confirmation to the client, make a SFDC case note and update a bunch of statuses... all without writing a single line of code."
That third paragraph sounds like an important thing, but also sounds like a hellhole I'd never want to work at :)
Once they have the platform fully ironed out, the level of application for Enterprise clients is virtually limitless.
For example, imagine if you could build a workflow by dragging and dropping to connect your Salesforce.com implementation with your back-office provisioning applications, based on a conditional logic and then send out SMS confirmation to the client, make a SFDC case note and update a bunch of statuses... all without writing a single line of code.
Enterprises already pay for this through the nose. They will keep paying, because it's worth it.
Enterprise customers also LOVE control. If they can have a business analyst do the work, instead of hiring an army of 3rd party integrators, they will over pay for it. If they can keep everything in-house at a reasonable cost, they will.