I'm happy to see some sane crowdfunding pricing on these reward tiers. So many projects have their reward pricing set similar to retail prices. That's fine if you've already done all the R&D work on the project and there's little risk, but if you actually need net funding from the project then you need a significant overhead on every reward.
That said, I hope this is successful, these guys are consummate hardware hackers, it'll be neat to see what happens when they ship a project on this scale that ends up in a lot of people's hands.
They sure made it sound liked the crowdfunded prices were cheaper than retail: "We are offering four variations, and at the conclusion of the Crowd Supply campaign on May 18, all the prices listed below will go up by 10%"
That said, I hope this is successful, these guys are consummate hardware hackers, it'll be neat to see what happens when they ship a project on this scale that ends up in a lot of people's hands.